Context and issues
The Rochas license distributed in Latin America for men’s ready-to-wear is looking to expand and unify the image of the shops located in shopping centres in Argentina and Panama.
Actions
- Redesign of the shop concept and the “Marcel Rochas” brand strategy.
- Drafting of visual merchandising guidelines for operational use.
Results
Application in the 5 pilot sites under test and then roll-out to all newly created POS.
- < previous referencesComptoir de campagne: building a new retail strategy and creating its concept
- next references >Krys : Concept optimisation
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