Krys : Concept optimisation

Krys wanted to improve merchandising and visual merchandising skills within its network and asked us to help them write the relevant rules for their new concept.

• We have thought about impactful solutions, easily deployable and with a strong image or performance impact.
• We also designed new fittings and accessories to support these recommendations.
• These merchandising principles and visual merchandising were tested and then written up in a reference book for all the shops.

A retail toolbox optimised in conjunction with the Krys teams.