Boulanger : Creation of a concept

BOULANGER wanted to pre-empt the crac subject in supermarkets with a concept and an innovative offer.

We wrote the Vrac brand tone, designed the baseline and the Vrac logo, but also imagined the furniture on the basis of the Boulanger furniture listed and worked on the merchandising according to the different types of offers.

A breakthrough proposal in the supermarket sector, a strong and impactful statement and a demonstration of Boulanger’s CSR commitment.