The mission
Hygena wants to revolutionize the kitchen proposal in France, via a strong promise and a new concept in short format (250/350m2) ultra efficient
Our convictions
A renewed brand identity to be starred, a sales scenario, digital, relational and expert that the concept must make meet, seductive styles of kitchens to be discovered during a discovery course.
A concept in the image of the offer: Quality, Fair and Seductive
The project
A concept, expert and stimulating, with a breakthrough format that goes beyond the classic codes of the market.
A promise: speed (estimate in 1 hour) simplicity (a concept facilitating the expertise of HYexperts).
- < previous referencesPEPSICO PSA: New category-based merchandising strategy
Contact