Presentation of the fair
After four postponements, the MPV trade fair was finally able to bring the retail community together in Paris. This 57th event, which is the benchmark event for POS marketing players, welcomes professionals in search of retail innovation for their brand/brand or distribution network. From 5 to 7 October, it was an opportunity to discover the latest trends in the sector: digital, eco-design, innovations, retail fiction, etc., and to meet the hundred or so exhibitors involved in the shops of today and tomorrow. Thanks to the MPV show, professionals can come and discover, meet and select solutions adapted to their needs.
4 different exhibition sectors :
Permanent & Ephemeral POP,
Activation, Consulting & Design,
Digital Retail,
Fixtures & Furniture,
5 POPAI conferences and coaching sessions
7 spaces dedicated to the instore devices of today and tomorrow
And of course, the Popai Awards participants’ exhibition at the heart of the exhibition !
The most important : meeting you
At this exhibition we gave a lecture and two coaching sessions :
Tuesday 5 October at 4.15pm – Conference: “What place for POS in a relevant merchandising strategy”, accompanied by the CANON brand
Wednesday 6 October at 4.15pm – Coaching: “Brand postures: strategic levers for business development and customer preference.
Thursday 7 October at 3pm – Coaching: “POS merchandising: the rules for an effective brief”.
The opportunity to meet our clients, new partners, exciting prospects…
The return to normal life and relationships was good for everyone.
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